Training Curriculum

Culinary Communication 101 is dedicated to providing chefs with the best tools to working the choreography of a media appearance. We teach clients how to translate their passion about food to TV and radio - explaining the choreography of a media appearance through communication, conversation and rapport. Classes - generally four to six hours in duration - are conducted at a chef's kitchen or business, using their pantry.

Training Session Format

• An initial presentation and interactive lecture by the trainer with tips about choreography and food fluency; how to show the order of the recipe, talk about the ingredients as you prepare them, cook and have one dish finished on-air to feed the host

• Video demonstrations of good and bad on-camera habits from actual air checks
• Hands-on practice while being interviewed on camera by the trainer with additional "takes" to refine delivery
• Constructive performance critiques
• Guidelines about media appearance logistics - when to arrive, what to bring, questions to ask the producer, following up with thank you notes, and receiving air checks

Training Session Topics

• How to prepare for TV appearances via recipe selection and prep lists
• How to clearly and effectively communicate your message on camera
• An inside perspective about the needs of TV and radio producers, as well as newspaper and magazine editors
• How to take control and confidently handle difficult questions in a live or taped situation
• Translating answers into powerful images for the television and radio audience
• How to cook and speak simultaneously
• How to tailor your message to a specific medium
• The secret of effective media appearances: the art of food fluency - that is, using
descriptive words about food that engage an audience

Deliverables

• DVD copy of the client's best on-camera "take," complete with name and title superimposed and labeled, so that additional copies can be dubbed onto VHS to send to prospective TV producers; optional upload of finished demo to YouTube or Vimeo, for anyone in the world to access
• Full summary report by trainer, including progress made, and recommendations for further improvement