Frequently Asked Questions

Q: How is Culinary Communication 101 different from other media training curriculums?

A: Culinary Communication 101 is different because we understand and teach food fluency; we also know how the media works - from an insider's perspective. Steve Dolinsky, Founder of Culinary Communication 101, speaks consistently within the industry as a uniquely qualified expert on the relationship between broadcasters, restaurateurs and publicists. He understands food fluency, chefs and all media platforms (print, TV and radio).

Q: What is food fluency?

A: Culinary Communication 101 believes the secret of effective media appearances is in the art of food fluency - that is, using descriptive words about food that engage a viewing audience. Food fluency helps chefs uniquely engage their viewing or listening audiences and delights producers and editors.

Q: Isn't media training time intensive and expensive?

A: Unlike other media trainers, Culinary Communication 101 charges a simple daily rate plus travel expenses, and will conduct the training at a location you choose, such as your restaurant or home. Culinary Communication 101 is cost-effective because we come to you and use what you have in your pantry; there aren't any disguised costs associated with your training.

Q: Why does Culinary Communication 101 just train one person at a time?

A: Culinary Communication 101 allows media training for more than one person for cost efficiency, however it is not recommended. We believe personalized, one-on-one training allows for much more dramatic learning.

Q: How important is it for restaurants and chefs to work with the media?

A: Part of this business, in terms of marketing yourself, is media. It's getting out in front of people and promoting yourself. If you can get in front of a television camera, do your cooking segment and get people excited about your restaurant, it can really increase the visibility of your restaurant. It's free advertising.

Q: Can Culinary Communication 101 train chefs/cookbook authors if Steve is a member of the working press?

A: CC101's Founder, Steve Dolinsky, is uniquely qualified to serve his clients because he is the only food media trainer in the country who has extensive food media experience. With this background, he is able to teach chefs and other food & beverage professionals not only how to achieve their goals with the media, but also what producers expect from guests and how to continue appearing on their shows. The only stipulation is that since Steve currently covers the food industry in Chicago, he cannot train chefs or businesses that are based there.