Media Training
Whether you're marketing a culinary product, promoting a cookbook or trying to get your restaurant in the spotlight, media exposure can take your message places you never thought possible. Television, radio, print - all are doing their part to fuel the nation's growing interest in food, whether it's one of the many "celebrity chef" TV programs, an in-studio cooking demonstration on the morning news or a local restaurant profile in the newspaper's food section.
No doubt about it, the media can be a powerful and valuable ally for today's food professionals. But to make the most of that unique platform, you need to know what producers and editors need and how to tailor your message to their medium.
That's where we come in. We're Culinary Communication 101, and our real-world, hands-on - media training curriculum is designed to help you craft your message and then get it out - confidently, clearly and effectively. CC101 brings you the insight of more than a dozen years of experience working in and with the media, from newspaper and magazine coverage to radio and TV reporting. Please note: since we cover the food industry in Chicago, we cannot train any businesses based there.
Results. Fast. Culinary Communication 101 is designed to get results - and get them quickly. After just one day of our intensive media training you'll learn how to:
- Prepare for TV appearances via recipe selection and prep lists
- Get your message out on camera
- Understand the needs of TV and radio producers, as well as newspaper and magazine editors
- Handle difficult questions in a live or taped situation
- Feel confident taking control of the TV demonstration
- Translate answers into powerful images for the radio audience
- Cook and speak simultaneously